Atari Celebrates 50th Anniversary With New Logo, Reviving Decades-Old Series

 Atari Celebrates 50th Anniversary With New Logo, Reviving Decades-Old Series


Atari is among the many oldest and most well-known names within the gaming business, and it’s celebrating its 50th 12 months on June 27. It first established its headquarters in Sunnyvale, California, neighbor to a bunch of now-famous tech startups. The brand new brand, a callback to the retro design of the outdated location, options the corporate’s traditional branding alongside a semi-transparent “50.” Atari is asking the limited-time celebration brand “Borregas” after the road the place you might discover the headquarters. In line with the corporate, this design will be a part of with the beforehand revealed “Sunnyvale” anniversary brand in gracing the various upcoming company bulletins, sport reveals, partnerships, and merchandising collaborations.

 “Design innovation was a elementary driver and differentiator for Atari through the golden age of video video games,” mentioned Wade Rosen, CEO of Atari. “Each artist, designer, and engineer challenged themselves to achieve inventive excellence; it’s a hallmark of Atari that persists to this present day.”

Within the midst of the emblem’s reveal, it additionally appears like an Atari traditional is getting a revival. In line with Gamerbraves, a follow-up to Yar’s Revenge is within the works. The data comes straight from Howard Scott Warshaw, who labored at Atari within the ‘80s and created the title for the Atari 2600. The interview contained few concrete particulars on the challenge, simply that it appears the sequel has been greenlit. Hopefully, we are going to hear extra concerning the sport as growth continues.



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